Announcing our new branding

After months of behind-the-scenes work, we’re delighted to reveal our new brand identity. Our new look is designed to reflect our origins and core strengths, the company we’ve become, and what we aspire to be in future. As with any brand, the most visible element is our new logo.

It’s been redesigned to evoke strength, confidence and design in perfect sync with our values. It has a strong geometric shape, and the letters have sharp edges and defined radii – a clean, precise approach that perfectly reflects our attention to detail.

The logo is reinforced by a new strapline:

‘Design’ leads and underpins everything we do while ‘enlightened’ encapsulates our approach. Together, they express our commitment to constantly improving the quality of light, driven by our expertise in design, research and development. 

We also have a new purpose icon and colour palette to be used as a graphic expression of our strength, solidity and multi-dimensional approach.

To create the new branding we chose Warren Creative, winners of the prestigious 'Most Outstanding Specialist Brand Agency' award from Corporate LiveWire in 2015.

Our Managing Director, Andrew Small says: 'We’ve taken an important step with this new branding. It’s much more than just a new logo: working with Warren Creative was an intense introspection and examination of our entire business. We defined our values and heritage, as well as how we wanted to be perceived, both by clients and customers and within our own company. We’re all really excited to unveil the fruits of our work and see how the lighting industry responds.'

Partner and project leader Paul Jukes, from Warren Creative, says: 'There’s a great synergy between ourselves and Lumino, based on a shared love and appreciation of design. Our brief was essentially ‘evolution, not revolution’, so we started by defining the brand proposition, position and personality. From that, we’ve created a brand that emphasises and reinforces Lumino’s unique strengths in design, as well as its market-leading technology. The new logo, colour palette, tone of voice and brand guidelines bring clarity and strength to the brand.'

Over the coming months, we’ll be rolling out this new identity across all our print and online materials, including a new website. We’d love to know what you think, so please get in touch!